Our Story

Side Eye Pups is an apparel collection for people who love their dogs more than anything. 

We’re inspired by our dogs’ zest for life, waking up each morning ready for the best day ever… every single day. 

Side Eye Pups know that the next treat is coming. The next adventure is moments away before you even pick up their leash. Their eyes follow you no matter where you go. They need to know what you’re up to, even if they’re too cozy to get up.

If you’re like us, your dog is your world, but it’s hard to find doggo-inspired apparel that matches your personal style. 

Our design philosophy is simple with a playful twist. Stylish and modern, but not too serious. 

Side Eye Pups designs gear that dog owners “just get”. Our dream is to design shirts you're proud to wear, chatting with your fellow dog lovers at the park, sharing tips and stories while your pets play. 

Founders Laura and Lindsey first dreamt of Side Eye Pups laughing over the many quirks of living with a fur baby. That's universally felt and understood in all dog households.

Everyone has a story about the antics your pup pulls when it's almost their dinner time. The tricks they’ll do to earn that extra treat. The unbelievable mischief they can get into. The family member who unknowingly left an oatmeal raisin cookie on the coffee table that you nearly broke a leg racing to pick up.

You couldn't imagine your life without your pup.

You deserve stylish gear that helps you express this love and connect with fellow dog people.